2018
the page
facebook page started as a personal feed of animal photos. friends asked us to keep posting. so we did.
About
we started as an animal-memes page. we ended up building something we believe in.
Posting Cuteness lives on Facebook as “Animal Memes,” with about 436,000 followers. our sister page, Puppy Rescue, runs 410,000 followers and an active rescue advocacy operation. between them, almost a million people open one of our posts on a normal day.
this website is the place the audience can land that isn’t owned by Meta. it’s where we ship merch designed in the same voice, where we feature a rotating rescue partner, and where the writing isn’t at the mercy of an algorithm. wear it, share it, fund it.
cute content, real rescue, soft merch. every order to the rescue collection sends profit to a partner.
2022
the rescue arm
Puppy Rescue spun off as a focused rescue advocacy page. donations to partner rescues started flowing in.
2026
the website
merch, content feed, rescue spotlight, UGC submissions. the part of the operation that doesn't disappear when Meta does.
Values, briefly
what we stand for.
- content first. the site is a content destination, not a storefront with a blog.
- rescue-forward. adoption advocacy is in the build, not in the marketing copy.
- all animals — dogs and cats anchor commerce; ducks, raccoons, exotics live in content.
- shareable by design. every page has a screenshot moment.
- owned audience over rented audience. email and SMS first.
- meme voice for content, professional execution for everything else.